Andrea Reeder

Senior Vice President and Chief Philanthropy Officer for Asante Foundation

Andrea Reeder is the Senior Vice President and Chief Philanthropy Officer for Asante Foundation in Medford, Oregon. The mission of Asante Foundation is to generate private support and encourage community involvement to enhance the nationally recognized medical care delivered by the three-hospital health care system, Asante.

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Andrea started with Asante in 2014 as a development director. In 2018, she was named campaign director, leading the planning and execution of AsanteForward, a capital campaign to support Asante’s expansion efforts—the largest philanthropic effort in the history of the region.

In addition to her contributions on the Asante executive team, Andrea oversees the entire philanthropic program for the health system, including all capital campaigns and initiative fundraising and two hospitality houses serving a nine-county region in Southern Oregon and Northern California.

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Previous to her career in health care philanthropy, Andrea developed fundraising programs and capital campaigns for private schools across the country and spent 12 years as a restaurateur. In her free time, Andrea enjoys gardening, cooking, and spending time with family. She resides in Central Point with her husband Tim.

Trisha Asgeirsson

President of SKUx and former

Senior Vice President for MasterCard

Ms. Asgeirson held executive positions at some of the most prestigious financial services companies, including JP Morgan Chase, the airline industry, and Mastercard where she led the Loyalty Division in North America, and formerly the Data and Services Division, resulting in significant revenue streams across the organization. Trisha has developed and managed large P&Ls and was responsible for creating and patenting several world-leading value propositions for banks and merchants globally. Trisha serves on the Advisory Board for Women in Consumer Finance and as a strategic advisor for banking technology provider Antuar.

Doug Petersen

Executive &

True Entrepreneur

Mr. Peterson is an entrepreneur and business innovator driven by a passion for building meaningful relationships and a commitment to core values. He has successfully launched and scaled 8-figure businesses, generating impressive revenues that have surpassed 9 figures. Doug's journey began with a vision to create organizations that not only thrive financially but also emphasize the importance of integrity, trust, and collaboration and the fundamental belief that the foundation of a successful business lies in the relationships built with one's teams, partners, and clients. Fostering a culture of open communication and mutual respect, he has cultivated environments where creativity and innovation flourish.